Using Big Data to Value Customers

Private equity firms that invest in the consumer space are paying close attention to the research of Peter Fader, a professor of marketing at Wharton who tries to predict the value of a company by predicting the life-time value of its customers. In a Privcap interview, Prof. Fader says that in too many cases consumer and retail companies that don’t fully understand their customer data can’t optimize their operations and undervalue their franchise. Prof. Fader will be presenting at Privcap Game Change: Consumer & Retail, Oct. 19 in NYC. Learn more here.