379: The Role of Being Social in Customer Acquisition with Courtney Krstich

Quitting a stable job to start a company is a bet on yourself. For Courtney Krstich, that bet started with a simple but widespread problem in the landscaping industry: business owners didn’t have an easy way to track their finances. You don’t need the perfect product from day one to turn an idea into a business. it’s You need constant validation, adaptation, and execution.  Product-market fit is a spectrum. It’s a process of proving demand, refining the solution, and earning customer trust. Highlights include: Betting on Your Skills (01:21), Accelerating Your Start-Up Idea (04:39), Customer Development Interviews (06:24), Validating Your Start-Up Idea (10:18), One of the Hardest Things to Figure Out as a Founder (14:10), And more… Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!