AGCO’s Retrofit-First Approach To Autonomy With Seth Crawford

AGCO is thinking retrofit first in its approach to autonomy. The OEM is designing technology that will meet farmers’ needs, which often include a mixed fleet and the need to improve efficiency without buying a brand new machine. Seth Crawford, AGCO’s senior vice president and general manager of precision ag and digital, says it’s the best business opportunity for AGCO, as it positions the company to address farmers’ agronomic needs and deliver economic benefits. In this episode, Crawford talks through AGCO’s retrofit-first strategy, its tech stack, its moves to add onto its autonomous capabilities and much more.