Creating a Business that Barks

PR Weekly With Sari Cicurel - A podcast by Sari M. Cicurel

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After Elli’s divorce, twelve years ago, she knew she needed additional income beyond the job she had at the time. Elli had been involved in rescuing greyhounds from the racing industry, had a greyhound of her own and wanted to be home with him. A home-based business seemed ideal. Dog-sitting (technically it's dog boarding) seemed to be a 'natural' fit for Elli. She came up with a business name (Elli's Bed & Biscuit), had car door magnets made to advertise and was 'off and running'. Since then, she’s learned about running a business and about dogs (health, behavior and pack mentality) along the way. Elli is certified in Pet CPR and First Aid and has taken classes in decoding dog behavior. As well, she’s met with legal, insurance, social media, and other professionals to run a safe, responsible and profitable business. Here’s what we discussed   What should you look for in a dog boarder  Your dog can read your energy   Turning your love and passion into a business  Connect with Elli   Website: www.Ellibandb.com  Instagram: www.instagram.com/ellisbedandbiscuit Facebook: www.facebook.com/ellisbedandbiscuit  

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