EP97 - Trends we are seeing
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you noticed any trends in the PPC advertising you’re seeing in the past few weeks? Types of ad, messaging, etc. Q2 Have you seen any ad campaigns that you thought were really great in the past couple of weeks? What made them great in your opinion? Q3 Is there a theme you can find in the campaigns that you find positive or effective on you as a customer/consumer right now? Q4 Have you seen any ad campaigns that you thought were really awful in the past couple of weeks? What made them awful in your opinion? Q5 Is there a theme you can find in the campaigns that you find terrible or with poor messaging for you as a customer/consumer right now? Q6 Have you changed anything that you’re doing in your accounts in the past week? What motivated the change? Q7 Where are you finding inspiration these days for your PPC campaigns?
