EP9 - PPC for Beginners

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Azeem Ahmad (@AzeemPPC).  Q1. Remember we're talking about your experiences as a beginner. If there was one piece of advice you wished you could have given yourself when you began in PPC - what would it be?  Q2 - (hoping you've all got varying levels/years of experience here!) - What's the biggest change you've seen in the industry since you started?  Q3 and a whole host of great resources there for people to tap into - great to see so many brilliant ideas and links being shared  Q4 - Other than the essential abilities needed to perform a PPC role, what skills in your opinion are crucial to being a success in PPC?  Q5 - Is an entry level/beginner PPC role different now than it was five years ago? If so, why?  Q6 - Isn't really a question. If there's one person who's twitter feed and general knowledge about PPC is invaluable to you - share with the community and thank them publicly