EP7 - YouTube Advertising

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Natalie Barreda (@nataliebarreda).  Q1: Let’s talk about getting on to YouTube, at what point do you decide your next growth opportunity is to expand into YouTube? What is the ideal scenario for expansion into YouTube?  Q2: What are the most common objections you hear about expanding into YouTube? How do you overcome these objections?  Q3.1: Some of you have already mentioned this challenge about creative assets, have you ever used YouTube Director On Site? What has your experience been?  Q3.2: If not, what other resources do you use if obtaining creative assets is a roadblock?  Q4: You guys bring up a great point and it's all really about the user experience on YT, so what are your go-to targeting tactics and best practices when setting up a YouTube campaign to make sure you provide the best experience?  Q5: So overall we all use YouTube for branding, so when you're doing this, how do you measure impact across