EP69 - Getting Big Results In Small Campaigns
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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Q1 Do you work on accounts that have some type of limiting factor (limited budget, tight geo targets, low search volume, etc.) regularly? Which factors are you dealing with (please add any others I overlooked!). Q2 Do you do anything, in particular, to manage client expectations when their accounts have limiting aspects to them? Q3 Let’s start with the dreaded limited budget as our first factor. If you don’t really have the dollars you need to not have to have budget be a limiting factor, how do you typically deal with that? Q4 Do you deal with limited budgets differently on different platforms? Q5 Tight or small geographic target areas - how do you typically deal with this? How do you get volume when target areas are very small (in the grand scheme of things)? Q6 Do you deal with tight or small geographic target areas differently on different platforms? Q7 Now for low search volume and/or niche topics. If the volume for what you’re targeting is low, how do you typically deal with that? Q8 Do you deal with low traffic volume differently on different platforms? Q9 What are some of your favourite strategies for smaller accounts?
