EP68 - Brand & Competitor Bidding

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you bid on your brand terms?  Q2 What is the biggest reason you have for bidding on brand terms?  Q3 What is the biggest reason you have for NOT bidding on brand terms? Q4 What is your best success or worst failure experience with bidding on brand terms? Q5 Do you bid on competitor terms?  Q6 What is the biggest reason(s) you have FOR bidding on competitor terms? Q7 What is the biggest reason(s) you have for NOT bidding on competitor terms? Q8 When you advertise on competitor terms, do you simply advertise your brand and its benefits and/or a promo offer or do you try to tie into the competitor in any way? Why or why not? Q9 It was suggested by Jason Fried of Basecamp recently that Google Ads allowing businesses to bid on competitors’ terms was unethical or even possibly extortion. Your thoughts on this? https://www.cnbc.com/2019/09/04/google-paid-search-ads-shakedown-basecamp-ceo-says.html https://neptunemoon.net/2019/09/google-ads-doesnt-owe-you-anything-you-need-to-still-do-branding/ https://www.nachoanalytics.com/blog/airbnb-vs-vrbo/?c=102 https://officialppcchat.com/