EP64 - Facebook Ad Creative

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you utilize one type of Facebook ad creative more than others? If so, why? Q2 Do you have a process or specific requirements you share with clients when they want to start running Facebook advertising re: ad creative? Q3 Have you found a specific cadence that generally works for Facebook ad creative in your accounts? What is the sample size of impressions you consider before deciding on the performance of an ad’s creative? Q4 What is the best length for videos in ads in your experience? What has performed well (or not so well) in accounts you’ve worked on? Q5 Have you found that different types of ad creative work better or worse with different campaign objectives on Facebook? Q6 What variables do you typically test in ad creative on Facebook? Q7 What is something that worked for you with ad creative that surprised you? How was it surprising? Q8 Any “lessons learned” type of advice you’d like to share regarding Facebook ad creative? Q9 What are the biggest challenges you face when it comes to creative assets when advertising on Facebook? Q10 What do you wish you understood better about how ad creative impacts Facebook advertising performance? Q11 What do you wish clients understood better about how ad creative impacts Facebook advertising performance?