EP63 - Facebook Ads

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amy Bishop (@Hoffman8) Q1  Do you have a favourite or go-to FB objective? Part. 1: If yes, which one and why? (Part 2 is coming for anyone who’s answer is no )  Q2 No surprise, it seems like conversion is the most frequently used but for those that don’t have a favourite or go-go FB objective, how do you decide which to use and when? Q3 When you set up accounts, do you have a particular account structure that you typically follow?  Q4 Has the impending transition to CBO changed the way that you structure your campaigns? Q5 When you structure your ad sets, how segmented do you typically start with your ad ad sets? Do you segment ad sets by platform, device and/or placement by default?  Q6 What’s your favourite way to identify interest targets?  Q7 What’s a strategy you tried or test you ran (could be anything - bidding, creative, structure, targeting, etc) that was either wildly successful OR that was a big learning opportunity? Q8  If you could give your top 1 or 2 best tips on Facebook Ads, what would they be? Acronyms Key: ABO - AdSet Budget Optimisation ATC - Add to Cart CBO - Campaign Budget Optimisation DPA - Dynamic Product Ads LAL - Look-a-likes LLA - LookaLike Audience RF - Reach Frequency RM - Remarketing SV - Store visit VC - View Content VV/PPE - Video View/Page Post Engagement https://www.quora.com/What-is-CBO-campaign-in-Facebook-ads