EP60 - PPC In The Bigger Picture
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you work on and/or are you privy to larger marketing strategies for your clients (or your company if you’re in-house)? Q2 Is there sharing of data, strategy or any other information between your PPC team and other teams working on different aspects of your client/organisation’s marketing? Q3 In your experience, how likely has it been for different parts of the overall marketing team to actively work together? Please include if you’re agency or in-house and how many years you’ve been in PPC in your answer! Q4 Is there data that you don’t have access to that you wish you did from other parts of the marketing team? Q5 Is there data you have that you wish that other teams would ask for and utilize in their efforts? Q6 Have you learned anything from another part of a marketing team that has changed or improved the way you think about or implement PPC? Q7 What do you wish other parts of marketing teams understood about PPC that they often don’t understand?
