EP59 - Responsive Search Ads
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem) Q1 As you know RSA's are relatively new, but first, let's get a feel about how many are using them and if you are using them a lot or just testing them a little Q2 Many of you may be testing them on your own, but I also wanted to get a feel for how much pressure the agency-folk are getting from their reps, and why you think (in your opinion) that is. Q3 We'll get into some of the negative aspects of RSAs in a minute, but first, let's focus on the positives. Let me know what you like so far. Q4 And as a quick follow-up, are you seeing RSAs outperform ETAs (from a conversion standpoint), even without knowing which specific combination? Q5 Okay, diving into the negative side, what's your biggest issue (or issues) with RSA's so far. Q6 A few mentioned already (feel free to repeat) - Anyone have any strategies, theories or tips they are using/testing with RSA's they want to share Q7 [skipped] Q8 Are you using all title and description lines in RSA's? Q9 If Google had full transparency on the ads (conversion data, CTR, etc) by combination, would you be more likely to use these ads?
