EP50 - Questions Clients & Bosses Bring Up

#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays

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#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler(@amaliaefowler) Q1 What do you do when a client/boss says "why can't see my ads anywhere?" Q2 When a client wants to connect 'every week' or 'every day' to discuss results and/or make changes, how do you handle that?  Q3 "The data in [insert platform - Facebook] doesn't match the data on my Analytics/Custom Dashboard. Why?" Q4 "I don't want to bid on our brand name, its a waste of money Q5 "I want to run video but I have no video, you do video right?" OR "I want to run this video *sends you awful video you would not ever run.*" Q6 When a client disagrees and INSISTS on running something you don't want to do because it doesn't align with best practices, what do you do? What script do you use? And how do you protect yourself from the results?