EP45 - Apps

#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by @JuliaVyse Q1 Are you running app campaigns right now, on any platform?  Q2 For those who have run App campaigns, what was your biggest challenge getting started with ppc for apps?  Q3 Google UACs have changed a lot since the beta. With no placement reports and limited data, how do you make your clients feel safe using them? Q4 Tracking! What do we like about Tune, AppsFlyer? Firebase? what is our favourite app tracker and why? Q5 ?? Q6 what advice or tips would you give someone ready to start their first app campaign?  Q7 what is your biggest app challenge right now? tracking? siloes? expectations? ux?