EP4 - FB advertising after the Cambridge Analytica fallout
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
Categories:
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Timothy Jensen (@timothyjjensen). Q1 Which of the recent FB Ads changes have had the biggest impact to you as an advertiser? Q2 How are you communicating the targeting changes to clients? Q3 Do you anticipate a significant number of users and/or advertisers leaving FB? Why or why not? Q4 Are you shifting budget to other platforms after FB's changes? Why or why not? #ppcchat Q5 How have you changed targeting tactics in FB based on the changes? Would love to hear some specific examples if you're able to share They did it with Instagram, for sure. They "own" the younger demo there even if that audience is leaving FB Q6 Who has been able to retain access to third-party data through a relationship with a data provider? What should others know about this process? Q7 Do you think FB will keep all the new targeting restrictions in place, or roll them back on some
