EP38 - Automation - The Good, The Bad, The Ugly
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What, if anything, are you currently using automation for in your PPC work? Q2 Where and how is automation working really well for you? Q3 Where is automation NOT working really well for you? Why do you think it is not working as well as it could/should? (The frustrations question is coming next!) Q4 What is your biggest frustration with automation in PPC? Q5 In light of Google Ads new initiative to start doing things in accounts “behind the scenes” automatically (unless you opt out) – what would you like them to tell them as PPC professionals? Q6 What areas to do you wish that platforms would do better with automation? What would be most helpful to you? Q7 What areas to do you wish that platforms would stay away from when it comes to automation? searchengineland.com/google-tells-s…agement-310931
