EP36 - Attribution - The Good, The Bad & The Frustrating
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you doing or attempting to do any kind of attribution currently? If so, what are you doing? Q2 What are your clients’ attitudes and expectations when it comes to attribution? Do you try to educate them on what can and cannot be done? Q3 Where is attribution working really well for you? And how is that happening? Q4 Where is attribution NOT working really well for you? Why do you think it is not working as well as it could/should? (The frustrations question is coming next!) Q5 What is your biggest frustration with attribution? Q6 Are there tangible things, in your opinion, that the platforms could do to make attribution better? Q7 Are there general expectations about what the current capabilities of attribution that you wish would just go away? Q8 If a genie could grant you one wish re: attribution, what would it be?
