EP35 - Budget & Strategy Planning For The New Year
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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Q1 Who are you and what's your one big passion outside of PPC/marketing/tech? New year means we have new people joining the chat I bet... so changing up our first question of the year Q2 Twitter Poll. Do You Budget Plan With Clients/Internal team/your boss? Click the tweet if you are on mobile/desktop if you don't see i BTW, HOSTING IS HARD. Keeping up with y'all is my workout today Q3 If so, why do you do it? If Not, why not? Especially I want to hear from the Nos... so our collective braintrust can help you do it in 2019. Budget planning and excel sheets are SEXY! Q4 What is/was Your Current Process for figuring out this years budget? We heard from one person in ecom they use ROAS to help. What do y'all who don't do ecom do? Q5 Great to see some of y'all mention testing as that was my next question. I'll tweak the ask. How much of your budget do you usually put towards testing? Q6 May be our last questions of today's chat. I see a few of you mentioned testing new channels. What are you top 2 or 3 channels you want to test in 2019 and why?
