EP33 - Reporting
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
Categories:
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Elevated Marketing (@elevatedmrktng) Q1 Do you do the reporting to clients or does a project manager do it for you? Q2 What metrics do you currently report on? What are three metrics do you feel you must show to your clients? Q3 Do you provide a written analysis or just the numbers? Do you also provide “what” was done? Q4 What platform/software (maybe just email) do you use to give your metrics? Does anyone automate reports to clients? Sorry, we have a lot of questions! Q5 - whoops Q6 Do you do in person/online-camera share/ video sent/ by email only? Q7 How much time do you feel/or actually know is spent on reporting? Q8 Do your clients ever ask questions/want metrics all month long? If so, how do you manage productivity and burnout? Q9 Double whoops... Q10 Do or does your company count reporting time in your billing structure? Q11 For the multi-channel folks, do you use a platform like Google analytics to show all channels or do you report from the platform? Q12 What’s one metric you wish you could stop reporting on? Q13 OPEN FLOOR, what question(s) do you want to ask the group on reporting?
