EP313 - AI Client Side with Helen Dooner
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#ppcchat Anu Adegbola chats with in-house Paid Search expert, Helen Dooner, about how her in-house team uses AI and giving PPC-ers advice on how to approach PPC in 2025"Q1 What was the biggest shift for you in how you run PPC campaign when you moved in-houseQ2 What are your general feelings towards AIQ3 What wouldn’t you allow AI to touchQ4 What has AI changed the most for youQ5 Does your Lead Gen team use Performance MaxExit questions:What’s one thing you want to leave people withAdvice to freelancers wanting to pitch - what is important to you as a clientBest advice you have been givenImposter Syndrome momentThank you for listening!Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
