EP31 - Trends in PPC for 2019
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
Categories:
Q1 Keywords! Hot or not in 2019? Do you think we will see continued movement towards context & audience and away from the keyword? Q2 AI & Machine Learning. Hot or not? Where are we going with this in 2019? Is it coming? Is it here? How do you/your team plan to deal with it? Will this be the year someone finally develops a drinking game? Q3 Amazon, Quora, and other alternatives to Google Ads & Facebook. Hot or not? Q4 Attribution modeling. Are we going to see continued movement away from last-click? Q5 Video! The topic of last weeks #ppcchat - hot or not? Do you use it now? Do you intend to use it more next year? Q6 Changing gears. What was something that surprised you in 2018 that you didn't expect? Q7 We have time for one more quick one. Make your own 2019 predictions!
