EP304 - Ethics in PPC

#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays

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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What does “ethical marketing” mean to you? Q2 Q2: Are there tactics you’ve seen that you consider unethical and if so, why? How much do the ad platforms influence ethical vs unethical behavior? And do you find ad platforms themselves to be ethical or unethical or a bit of both? Q4  Have you ever been in a position where you’ve been asked to do something unethical by a client/boss? How did you handle it? Q5 What, if anything, can we do to make the world a more ethical place without sacrificing the pragmatic need to make a living? v Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠⁠⁠linktr.ee/ppcchat_roundup