EP301 - AI Content in PPC

#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays

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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you currently using any AI-generated content in your PPC (ads, assets, videos, images, landing page content, etc.)? If so, what are you using and how is it going? If not, why not? Q2 Do you think you can discern AI-generated content, images or video in ads or landing pages? What, if anything, makes it stand out to you? Q3 Do you have a reaction to AI-generated content when you recognize it in advertising or on landing pages? If so, what is your reaction? Q4 What do you think are the best use cases for using AI in PPC (meaning for content, images, etc. not automation within platforms)? Q5 Are there things you wish AI could do for PPC that it does not yet do? Q6 What are your biggest concerns about AI-generated content and images/videos in PPC? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠linktr.ee/ppcchat_roundup