EP30 - Facebook & Instagram Video Ads.

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Akvile DeFazio (@AkvileDeFazio) - pronounced Ahk-vee-lah Q1 To better direct our conversation, are you currently testing video ads on Facebook and/or Instagram? ➡️ If so, are you seeing success over static image counterparts? ➡️ If not, how come? Q2 Sounds like creating video is a top one. What are some of the biggest challenges that you are facing when it comes to Facebook and Instagram Video Ads? Q3 FB recently launched their Video Creation Kit in the ad level where you can use images & easily create your own video ads using special fx. Have you tested it out yet? Great for launching while waiting for new client video assets or if your clients don’t have any Q4 While we have many variables in play, from campaign objective to our audience targeting, overall, have you seen more success using longer or shorter duration video ads? What time length has been the most successful for you? Q5 What are some of your favorite video creation and editing tools/apps/software? Q6 oopsy - missed out. Q7 Did you know? According to DigiDay, 85% of Facebook videos are watched without sound. How are you overcoming this hurdle, to get your message across visually, textually, and acoustically? Q8 What metrics do you use to determine the success of your video ads?