EP3 - Using PPC to market to the full funnel
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by @PPCKirk (Kirk Williams). Here’s a quick cheat sheet: TOFU = top of the funnel, MOFU = middle of the funnel (really not cursing at you, I promise), BOFU = (yup, you guessed it) bottom of the funnel. Q1: Define what “full funnel marketing” means to you. (feel free to note synonyms for “full funnel” in your explanation). #ppcchat Q2: Overall what score out of 10 would you give to the PPC industry as a whole (broad brush alert) in how we do tracking, managing, and educating on full funnel marketing with PPC? Q3: What are limitations to PPC we need to be aware of when considering the full funnel of marketing (the entire customer journey)? Q4: How do you target Top of Funnel with PPC? Any complexities, or things we need to think through in TOFU? Q5: How do you target Mid Funnel with PPC? Any complexities, or things we need to think through in MOFU? Q6: How do you target Bottom of Funnel with PPC? Any compl
