EP295 - Strategic & Tactical Biases in PPC
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Smart versus manual bidding, what is your position on which strategy to use and under what circumstances? Q2 What is your position on using PMAX and under what circumstances? Q3 SKAG or STAG, what is your position on which strategy to use and under what circumstances? Q4 Do you think you have biases towards platforms? If so, which ones and why? Q5 Do you have a natural trust or distrust of advice or recommendations from platforms? Does it vary by platform and why? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup Julie F Bacchini (@NeptuneMoon) on X
