EP290 - Bidding on Brand Terms
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1: What are your general thoughts on bidding on brand terms in search? Q2: Are there any situations or circumstances when you think it is an absolute MUST to bid on brand terms? Q3: Are there any situations or circumstances when you think it is an absolute must to NOT bid on brand terms? Q4. What do you think is the most misunderstood aspect of bidding or not bidding on brand terms for PPCers? Q5. What do you wish clients or stakeholders understood better about bidding on brand terms? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
