EP29 - PPC Efficiency

#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays

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Q1 PPC Efficiency is broad, so expect lots of follow-up questions. Q2 In what areas are you struggling with efficiency? Q3 What channels are getting you the most efficiency for your budgets? What channels are getting less efficient? Q4 How are you tracking your efficiency? Q4.1 For spend efficiency, where are you getting the "truth"? Heard GA so far. Q5 What tools do you use to improve your efficiency? Q6 Already hearing a little chatter about this, but what effect is automation having on your efficiency? Q7 Last question, what is the one piece of advice you'd give a new person in PPC on this topic? Be specific.