EP28 - Attribution

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Elevated Marketing (@elevatedmrktng) Q1 Since there are so many variations on what attribution means…... let's start with how would you describe the term “attribution” as it relates to paid ads? Q2 Is attribution a metric you currently use to determine the success of different paid ad channels? Is so, how do you use it? Q3 Which attribution model in Google ads do you use the most and why? Last Click, First Click, Linear, Time Decay, Position based or Data-Driven? Q4 Which attribution window combination do you use the most in Facebook ads and why? The default (1-day view and 28-day click) or do you change it? If so what do you use and why? Q5 What challenges do you have when it comes to multi-channel (for example Facebook vs Google ads) attribution and how have you overcome those? Q6 Since attribution isn’t perfect, how do you weigh its importance to other metrics you look at? Q7 How does attribution affect your budgeting across multiple paid channels? How often do you "shift" money from one channel to the other based on attribution Q8 Urrmmmm Q9 How are you currently using the Google ads attribution tool? Q10 What is your main platform for showing data for attribution? (for example, do you use Google Analytics or another platform?) Q11 Do you use and talk about attribution by channel with your clients?