EP276 - PPC Testing in 2024

#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays

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#ppcchat S)lack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How do you think testing in PPC has changed in the last few years? Does it differ by platform? Q2 How are you approaching testing these days? Does it differ by platform? Q3 What do you test most frequently - keyword or audience targeting, ad copy, images, etc.? Q4 What are your biggest testing frustrations? Does it vary by platform? Q5  Are there things you want or plan to test in the first half of 2024? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup