EP274 - Ginny Marvin Q&A
Q1 from Fraser Andrews: Are there any more insights as to extra brand safety controls for Pmax on the horizon? Q2 from MarkBPPC on Twitter: I have no words to describe how bad Google Ads support is. Are there any plans to improve it ... or is support being completely phased out altogether? To what extent has Bard/Google AI taken over support? Q3 from Boggs on Discord: Google seems to be pushing Maximize Conversion Value and tROAS. I’d love to utilize this, but in Lead Gen it’s not always practical to assign a value to the conversion action - especially when something like a form fill or phone call can lead to services worth anywhere from $20-several thousand dollars. I think it would be much more practical to set values at the ad group or campaign level. Does Google have any plans to change how conversion values can be assigned? If not, can you recommend a workaround? Q4 from Anthony Higman on Twitter Was this some kind of test - https://twitter.com/AnthonyHigman/status/1735697860446900573? If not, what was it, and how can advertisers know if this is happening in their accounts? And stop it from happening? Q5 from @Peter Bowen: There seems to be a lot more disapproval of ads happening in the last 6 months. Has there been a change internally at Google Ads that would explain this? And how can advertisers get incorrect disapprovals fixed in a timely manner? Q6 from Darius Chiosa on LinkedIn: Are they going to slowly get rid of different campaign types until the only option available left will be AI-driven campaigns like Pmax? Q7 from Nate Louis on Twitter: Many people are seeing instances of overspending on a campaign by as much as double the daily budget. Aside from us using scripts/APIs or manually pausing an ad group/campaign, is there a setting within Google Ads that will keep Google from overspending the daily campaign budget? Q8 Why are competitors' names matching so much more frequently to both brand and non-brand terms in the last 6-12 months? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message