EP270 - Best Strategies for Holiday Season

#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays

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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)  Q1 What type of PPC are you working in right now (Ecomm, B2B, B2C, Small Business, etc.)? Q2 Ecomm PPCers - What is your strategy for this BFCM, holiday and general Q4 period? Does it vary by platform? Q3 Lead gen and B2B PPCers - What is your strategy for this BFCM, holiday and general Q4 period? Does it vary by platform? Q4 Small business PPCers - What is your strategy for this BFCM, holiday and general Q4 period? Does it vary by platform? Q5 What is the biggest challenge, in your opinion, in running PPC during this holiday period? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup