EP27 - Holiday Season & PPC
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kirk WIlliams (@PPCKirk) Q1 What is something you are doing differently this year than any other year to prepare for the holidays? Q2 When do you expect to begin ramping up budget and bids for the holiday season? (or have you already?) Q3 How do you determine additional budget for the holiday season for planning purposes (specific number examples encouraged!)? Do you have a specific process beyond “It depends”? Q4 LEAD GEN FOLKS! How do you typically prepare for the holidays? Is this a low-point in the year seasonally, business as usual, or do you see a bump as well? Q5 What percentage of your PPC budget is going to search, and what percentage to social in Q4 2018? Is this a change from 2017? Q6 Do you have a dedicated Amazon holiday plan for this year? Roll call for agencies actively managing Amazon ads for clients (or in-house brands). Any interesting tidbits to share? Q7 Do you believe this year will be different in some way for holiday consumer behaviour? If yes, how so and/or why? Q8 If you could give 1 piece of advice for holiday prep for a noob PPCer, what would it be?
