EP267 - Keeping Costs Under Control in Today’s Increasingly Automated PPC World
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you seen an increase in PPC costs in the last 12 months? If so, by how much? On which platform(s)? And in what industries? Q2 If you have seen cost increases, are they limited to any specific campaign type or platform? Q3 If you have seen cost increases, have you been able to determine the reason for the cost jumps? Q4 If you have seen cost increases, have you been able to do anything to bring costs back down to previous levels? Q5 How are you explaining cost increases to clients or stakeholders? And are they concerned about this issue? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
