EP261 - Beyond Google & Facebook - Finding Success on Other Platforms
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What percentage of the advertising budgets that you manage are spent on Google and/or Facebook? And for what industries are you managing advertising? Q2 What ad platforms, other than Google or Facebook, have you used for your accounts? On which have you found success? Q3 Have you advertised on a platform that really surprised you, either by how well or how poorly ads performed on it? Any ideas as to why it worked or did not work for your accounts? Q4 Is there a platform you’ve been thinking about testing but have not yet? Which one(s)? Why have you not done it yet? Q5 Is there a segment that you think is not well covered by existing digital ad platforms? Where would you like to see this segment covered? Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
