EP259 - Adventures in Conversion Tracking in 2023

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What types of conversion actions are you currently tracking in your PPC campaigns? What method do you use to track the conversions (Google Analytics 4, Google Ads, third party tool, etc.)? Q2 Have you encountered any issues with conversion tracking lately? If so, on which platforms and what did you do to try to solve it? Q3 Do you find some platforms are better at or easier to track conversions on? If so, which are better and worse and why? Q4 What are the biggest roadblocks you encounter when it comes to properly tracking PPC conversions in 2023? How do you handle those situations? Q5 With Apple potentially stripping out UTM parameters as early as Q4 2023, including Google and Facebook ads parameters, how do you plan to capture conversions that should be attributed to ads? Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup