EP252 - Targeting Ads in Today’s Ever Changing Environment

#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)  Q1 How do you decide on the targeting for your PPC advertising? Q2 Has your process for targeting changed in the last few years? Either how you think about it or how you actually set it up within platforms? Q3 Are you using “first party data” in any of your ad targeting? If so, how and on which platform(s)? Q4 Which platforms have the best targeting options currently, in your opinion, and why? Q5 What is your biggest ad targeting frustration? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup