EP25 - Google Analytics

#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays

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#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amy (Hoffman) Bishop (@Hoffman8) Q1 Which do you prefer? Google Ads conversion tracking or Google Analytics imported goals? Why? Q2 Aside from importing conversions and lists, what’s your favorite way to leverage Google Analytics to improve your Paid Search campaigns? Q3 Aside from importing conversions and lists, what’s your favorite way to leverage Google Analytics to improve your Remarketing campaigns? Q4 Do you use the multi-channel funnel reporting? How does it influence your strategy & how do you communicate the info to stakeholders? Q5 If you had a magic wand, what’s one thing you would change about Google Analytics?