EP24 - PPC Secret Weapons

#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays

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#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is your favorite “secret weapon” when working in Google Ads? Q2 What is your favorite “secret weapon” when working in BingAds? Q3 What is your favorite “secret weapon” when working in Facebook Advertising? Q4 What is your favorite “secret weapon” when working in LinkedIn Advertising? Q5 What is your favorite “secret weapon” when working in YouTube Advertising? Q6 What is your favorite “secret weapon” when working in other platforms, such as Pinterest, Twitter, Quora, Reddit, etc.? Q7 What is your favorite “secret weapon” when working on competitive research? Q8 What is your favorite “secret weapon” when working on reporting? Bonus points if your answer is something besides "Excel".