EP237 - Brand Safety in PPC
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Is brand safety a major concern for the brands you are currently working with - and why or why not? Q2 What is your most pressing brand safety concern or issue today? Q3 Do you think some platforms handle brand safety better than others? Who is the best? Who is the worst? Q4 Are there any initiatives that you have stopped and/or plan to stop or pause due to brand safety concerns? Or any that you’ve just decided not to do because of brand safety issues or concerns? Q5 What is on your brand safety wish list for platforms? This can be a general wish or specific to a platform(s). Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
