EP226 - Competition - How to Analyze It & Thrive in PPC
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Is analyzing the competitive landscape something you do for your clients or brand? If so, how often do you do an analysis? Q2: Are there any tools you like to use when performing competitive analysis for PPC? Q3 Are there areas that you find matter more now than in years past? If so, what areas tend to be most impactful in competitive reporting? Q4 Do you provide PPC services for a highly competitive industry or industries? If so, what is your biggest challenge competitively? Q5 If you are doing PPC for a more niche or less competitive or less established industry, what are your biggest challenges competitively? Q6 Is there something that you were hoping would be talked about that was not discussed at Search On 22? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
