EP220 - What Metrics Matter in PPC in 2022?

#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What are the metrics that you think are most important in managing and evaluating PPC in 2022? Q2 Have the metrics that you track and/or rely on changed in the past 2 years? If so, how? Q3 What metrics do clients or stakeholders care about or ask about the most? Q4 What is the most overrated PPC metric, in your opinion, in 2022? Q5 What is the most underrated PPC metric, in your opinion, in 2022? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup