EP22 - Activating Funnel Data with PPC
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
Categories:
Q1 Do you manage multi/omni-channel campaigns? If so, what is the channel mix? Q1.5 Are you using marketing automation in the mix? How? Q2 If you only manage PPC, how do you collaborate with other digital channel managers? Q2.5 What are the biggest challenges when trying to collaborate with other digital channel managers? Q3 How are you utilizing multiple PPC channels to target the full funnel? Q4 How are you utilizing multiple PPC and non PPC channels to target the full funnel? Q5 How are you using data from your database in PPC? Q6 How are you utilizing PPC to market to current customers?
