EP219 - PPC for Lead Gen, What is working, What is not working
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 If you are doing PPC for lead generation (lead gen) for what industry or industries are you currently advertising? Q2 Which advertising platform(s) are you currently using for your lead gen PPC? Does it vary at all by industry? (Performance on the platforms will be the next Q). Q3 Which platforms are having the most success for your lead gen PPC efforts currently? Is this different from where you have found success in the past? Q4 What is your biggest challenge in lead gen PPC right now? Has it changed in the last 6 to 12 months? Q5 Have you tried anything new lately or are you wanting to try anything new for your lead gen PPC accounts?
