EP213 - Beyond The Click - Leaning into CRO for PPC
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What, if anything, does the term CRO mean to you? Q2 Do you have any experience in CRO (conversion rate optimization) and/or have you worked on or with the teams who are responsible for the web site/landing page experience? Q3 Is it part of your regular practice to review landing pages and/or web sites when either pitching or working on PPC accounts? Why or why not? Q4 Do your clients or stakeholders view the post click experience to be part of your responsibility? How do you address post click issues with them when you find them? Q5 What is the biggest hindrance, post click, that you have encountered for the accounts you have worked on? Were you able to do anything about it? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
