EP212 - The Value of PPC in 2022
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How do you position your value/offer during new business calls or meetings to discuss potential new PPC initiatives? How are you positioning the value of PPC? Q2 How do you think the value (perceived and/or real) of PPC has shifted over the past few years to clients or stakeholders? Q3 Has the value (perceived and/or real) of PPC shifted over the past few years to YOU as a PPC professional? Q4 Have you found it harder or easier to sell your value as a PPC professional lately? Q5 What is your biggest frustration or thing you wish clients/stakeholders understood about today’s PPC? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
