EP211 - Sunset of ETA & RSA Only Era
#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays
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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 With Google Ads ending the ability to create new ETAs (expanded text ads) this week, will you be creating any new ETAs before the deadline? Why or why not? Q2 Do you have any Google Ads accounts that are not running RSAs (responsive search ads) yet? If so, why no RSAs? Q3 Will you continue to run your ETAs? For how long and/or what would make you stop running them? Q4 Has the end of ETAs impacted your strategy and/or campaign setup or structure in Google Ads? Q5 Have you found an optimal formula(s) for crafting RSAs? Q6 What is your biggest frustration with running RSAs, if you are currently running them? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
