EP208 - B2B in PPC 2022

#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 If you are working in B2B PPC, for which industries/categories are you managing advertising? And are you doing search, social or both? Q2 Which platforms are you advertising on for your B2B clients or brands? Q3 What, if anything, is working well for you right now for B2B PPC in search advertising? (Next question will be social Q4 What, if anything, is working well for you right now for B2B PPC in social advertising? Q5 What is your biggest frustration in B2B PPC? Q6 If the platforms were listening to this chat, what would you request of them to make the B2B advertising experience better?