EP200 - All About PPC Audits

#PPCChat Roundup - Behind the Scenes of Paid Search - A podcast by TheMarketingAnu - Thursdays

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)  Q1 Do you currently offer any kind of PPC audit services? If so, for which platforms? If not, why not? Q2 Are your PPC audits stand-alone services or projects? Or do you include them as part of something else? Q3 Do you charge for audits? If so, how do you charge and why do you charge for them? If not, why not? Does it vary by any circumstances? Q4 Do you have a set process, sequence and/or checklist you use when doing PPC audits? Or is it a customized process every time? Q5 Is there something you find pretty often in audits that is surprising (or should be surprising) that it is set up either incorrectly or suboptimally? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup